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Parenting TRICK
Helping You Raise
Resilient,
Independent Kids
Created by best-selling author, renowned educator, and mother of three highly successful daughters, Esther Wojcicki, the Parenting TRICK App delivers real-time, personalized support to help parents navigate everyday challenges.
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Join over a million happy parents!
Learn the TRICK method
Learn all about Esther’s TRICK method at your own pace.
Personalized Help 24/7
Ask Esther about any parenting challenge day or night
Paths to Success
Every path is filled with activities, scripts and tips to help you use the TRICK method daily.
Parenting TRICK is the new AI-powered parenting app, created by the best selling author of, 'How To Raise Successful People'
Ask Esther
Ask Esther about your parenting challenges and get advice. She’ll even create a personal path to help you achieve your goals.
How It Works
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Personalized Paths
Every path is filled with activities, scripts and tips to help you use the TRICK method daily.
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Global Moonshots in Education
Learn TRICK
Learn all about Esther’s TRICK method at your own pace. Trust, Respect, Independence, Collaboration, and Kindness: TRICK.
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Global Moonshots in Education
What People Are Saying About Esther
“Esther Wojcicki is a legendary educator and parent. Everyone has asked for her secrets to success — how she raised such talented and accomplished daughters, and how she helps so many students excel and succeed. As the father of four, my family and I have benefited from her friendship and wisdom. Finally, here it is: Wojcicki’s comprehensive parenting philosophy, told with her signature wit, for all the people who are needing her insight.”
- Gavin Newsom, Governor of California
“Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best”
- Arianna Huffington, Founder of Thrive Global and Huffington Post
“As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.”
- Laurene Powell Jobs, Founder of Emerson Collective
Press
Esther Wojcicki is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK...”
PEOPLE Magazine
"The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK."
FORTUNE Magazine
Download the app now!
Join me on this journey and discover how you can raise successful and fulfilled individuals with the help of TRICK!
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